ABOUT 90215RAF

Raf Calloway, known as 90215raf, is a painter, designer and digital world-builder from Southwest Philadelphia.

Every piece begins with the city: graffiti, flowers, spray paint and color. It starts on canvas, then keeps moving: into clothing through his label Ves Vi, and into immersive virtual galleries anyone can explore from anywhere in the world.

THE WORK

Paintings
Original canvases made in Philadelphia, each one tracked in the 90215raf Art Index from the day it's finished.

Ves Vi
A Philadelphia fashion label where every design starts as one of Raf's paintings, made in limited runs.

Virtual worlds
Immersive spaces like De La Ghetto Land and the Ves Vi Virtual Shop, along with the 100 Roses Club and Anti Social Car Club digital collections.

Start to finish
Raf films his canvases from blank to finished, so you can watch every piece come to life on YouTube.

THE VISION

To get the work in front of as many people as possible, and to show that art from Southwest Philly belongs everywhere.

Explore the works · Shop Ves Vi · See the Art Index · Watch on YouTube