Building Art, Ownership, and Technology as Systems
I’m 90215raf from Philadelphia, PA.Â
I’m 90215raf from Philadelphia, PA.Â
A creative technologist, multidisciplinary artist, and founder working at the intersection of art, fashion, and emerging technology. My journey has evolved from hands-on experimentation with physical art and digital media into the design of scalable creative systems—where culture, technology, and ownership converge.
My Expertise and Impact
My work explores how physical artifacts, intellectual property, and next-generation tools—including NFTs, AR/VR, AI, and digital twins—can be structured into lasting systems of value.
As the founder and architect of The 90215 Company LLC, I oversee a growing creative and technology ecosystem spanning fashion, fine art, virtual galleries, immersive media, and IP-driven ventures. Across these projects, I design frameworks that merge physical works with blockchain authentication, unlockable digital content, and evolving virtual counterparts—challenging traditional models of provenance, luxury, and ownership.
My practice blends hands-on creation with systems thinking, positioning art not just as expression, but as something that can be collected, inherited, expanded, and institutionalized over time.
My Approach and Vision
My work is grounded in the belief that the future of creativity belongs to those who can think across disciplines and design for longevity. I focus on:
-Treating art and fashion as ownable systems, not disposable products
-Bridging physical culture with digital ownership and authentication
-Designing experiences where NFTs, AR, and digital twins enhance—not replace—human creativity
-Building creative IP with generational continuity in mind
Rather than chasing trends, I prioritize infrastructure, repeatability, and long-term cultural value.
Shaping the Future of Creative Ownership
I’m not simply documenting the future of art and technology—I’m actively building institutions designed to survive it. My work explores how creators can retain ownership, scale responsibly, and construct ecosystems where creativity becomes a durable asset. Whether through fashion drops, immersive exhibitions, digital experiments, or media documentation, my goal is to demonstrate how art, technology, and ownership can function together as a unified system.
I believe the next era of creativity will be defined not by visibility alone, but by structure, authorship, and control.
My Expertise and Impact
My work explores how physical artifacts, intellectual property, and next-generation tools—including NFTs, AR/VR, AI, and digital twins—can be structured into lasting systems of value.
As the founder and architect of The 90215 Company LLC, I oversee a growing creative and technology ecosystem spanning fashion, fine art, virtual galleries, immersive media, and IP-driven ventures. Across these projects, I design frameworks that merge physical works with blockchain authentication, unlockable digital content, and evolving virtual counterparts—challenging traditional models of provenance, luxury, and ownership.
My practice blends hands-on creation with systems thinking, positioning art not just as expression, but as something that can be collected, inherited, expanded, and institutionalized over time.
My Approach and Vision
My work is grounded in the belief that the future of creativity belongs to those who can think across disciplines and design for longevity. I focus on:
-Treating art and fashion as ownable systems, not disposable products
-Bridging physical culture with digital ownership and authentication
-Designing experiences where NFTs, AR, and digital twins enhance—not replace—human creativity
-Building creative IP with generational continuity in mind
Rather than chasing trends, I prioritize infrastructure, repeatability, and long-term cultural value.
Shaping the Future of Creative Ownership
I’m not simply documenting the future of art and technology—I’m actively building institutions designed to survive it. My work explores how creators can retain ownership, scale responsibly, and construct ecosystems where creativity becomes a durable asset. Whether through fashion drops, immersive exhibitions, digital experiments, or media documentation, my goal is to demonstrate how art, technology, and ownership can function together as a unified system.
I believe the next era of creativity will be defined not by visibility alone, but by structure, authorship, and control.